//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Diamantopoulos, Adamantios"
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Tourism marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand loyalty
Markenführung
Tourism marketing
Brand image
28
Markenimage
28
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
20
Designation of origin
13
Herkunftsbezeichnung
13
Markenartikel
13
International marketing
10
Internationales Marketing
10
Advertising effects
3
Consumer-brand identification
3
Global brands
3
Perceived brand globalness
3
Rules of origin
3
Ursprungsregeln
3
Werbewirkung
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Consumer-brand relationships
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Impact assessment
2
Perceived brand globalness/localness
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Wirkungsanalyse
2
global brands
2
local brands
2
Ad attitudes
1
Advertising
1
Arbeitskräfte
1
Arbeitsverhalten
1
Attitude towards the country
1
Austauschtheorie
1
BDM lottery
1
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Language
All
English
21
Author
All
Diamantopoulos, Adamantios
Burmann, Christoph
62
Loureiro, Sandra Maria Correia
28
Keller, Kevin Lane
26
Melewar, T. C.
26
Phau, Ian
24
Bang, Nguyen
21
De Chernatony, Leslie
20
Guzman, Francisco
20
Japutra, Arnold
19
Foroudi, Pantea
18
Romaniuk, Jenni
18
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Esch, Franz-Rudolf
16
Han, Heesup
16
MacInnis, Deborah J.
16
King, Ceridwyn
15
Sattler, Henrik
15
Schade, Michael
15
Christodoulides, George
14
Huber, Frank
14
Khan, Imran
14
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Gupta, Suraksha
13
Piehler, Rico
13
Rahman, Zillur
13
Veloutsou, Cleopatra
13
Wong, IpKin Anthony
13
Grohmann, Bianca
12
Khamitov, Mansur
12
Paul, Justin
12
Pike, Steven
12
Shimul, Anwar Sadat
12
Usman, Osly
12
Batra, Rajeev
11
more ...
less ...
Published in...
All
Journal of business research : JBR
7
Journal of international marketing
6
British journal of management
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
4
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
5
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
7
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
8
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
9
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
10
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->