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subject:"Brand"
~person:"Han, Heesup"
~person:"Sreejesh, S."
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Brand
Beziehungsmarketing
Brand image
49
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49
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40
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39
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39
Relationship marketing
28
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Han, Heesup
Sreejesh, S.
Šerić, Maja
Loureiro, Sandra Maria Correia
18
Sarkar, Abhigyan
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Keller, Kevin Lane
13
Phau, Ian
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
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12
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12
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12
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11
Melewar, T. C.
11
Usman, Osly
11
Veloutsou, Cleopatra
11
Baumgarth, Carsten
10
Dawes, John
10
Hollebeek, Linda D.
10
Khamitov, Mansur
10
King, Ceridwyn
10
Brodie, Roderick J.
9
Burmann, Christoph
9
De Chernatony, Leslie
9
Gunasti, Kunter
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Hyun, Sunghyup Sean
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Ko, Eunju
9
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9
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9
Sattler, Henrik
9
Aaker, Jennifer
8
Augusto, Mário Gomes
8
Bruhn, Manfred
8
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International journal of hospitality management
7
Journal of travel and tourism marketing
5
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Journal of business research : JBR
2
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2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing
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Journal of vacation marketing : an international journal
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Saved in:
5
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
6
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
7
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
8
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
9
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
10
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
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