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subject:"Brand"
~person:"Melewar, T. C."
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Search: subject_exact:"Markenidentität"
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| 5 applied filters
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Brand
Brand image
29
Markenimage
29
Brand management
24
Markenführung
24
Consumer behaviour
17
Konsumentenverhalten
17
Markenartikel
11
Corporate reputation
8
Firmenimage
8
Marketing management
6
Marketingmanagement
6
Reputation
6
Designation of origin
4
Herkunftsbezeichnung
4
Place marketing
4
Standortmarketing
4
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Credibility
3
Glaubwürdigkeit
3
Higher education institution
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3
Marketing
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3
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Brand credibility
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Brand identity
2
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2
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Corporate credibility
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Aufsatz im Buch
Glossary included
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11
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11
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Melewar, T. C.
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Bang, Nguyen
12
Khan, Imran
12
Phau, Ian
12
Fetscherin, Marc
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Keller, Kevin Lane
10
Rahman, Zillur
10
Loureiro, Sandra Maria Correia
9
Augusto, Mário Gomes
7
Christodoulides, George
7
Foroudi, Pantea
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Romaniuk, Jenni
7
Sattler, Henrik
7
Veloutsou, Cleopatra
7
Zarantonello, Lia
7
Abratt, Russell
6
Azar, Salim L.
6
Davvetas, Vasileios
6
Dawes, John
6
Esch, Franz-Rudolf
6
Gierl, Heribert
6
Gupta, Suraksha
6
He, Jiaxun
6
Ilicic, Jasmina
6
Johnson, Lester W.
6
King, Ceridwyn
6
Ko, Eunju
6
Machado, Joana César
6
Pathak, Abhishek
6
Paul, Justin
6
Pitt, Leyland F.
6
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Journal of business research : JBR
2
The journal of brand management : an international journal
2
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of strategic marketing
1
Qualitative market research : an international journal
1
The marketing review
1
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ECONIS (ZBW)
11
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1
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11
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1
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
4
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
5
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
6
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
7
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
8
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
9
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
10
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
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