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subject:"Brand"
~person:"Pike, Steven"
~subject:"Brand loyalty"
~subject:"Tourism marketing"
~subject:"Virales Marketing"
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Pike, Steven
Japutra, Arnold
15
Phau, Ian
15
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15
Bang, Nguyen
14
Loureiro, Sandra Maria Correia
14
Melewar, T. C.
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
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13
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13
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11
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11
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11
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11
Stylidis, Dimitrios
11
Usman, Osly
11
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10
Foroudi, Pantea
10
Khamitov, Mansur
10
Gunasti, Kunter
9
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9
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9
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9
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8
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8
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8
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8
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8
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8
Shimul, Anwar Sadat
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8
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7
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7
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7
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Tourism management : research, policies, practice
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel and tourism marketing
2
Journal of destination marketing & management
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Stopover destination attractiveness : a quasi-experimental approach
Pike, Steven
;
Pontes, Nicolas
;
Kotsi, Filareti
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012548294
Saved in:
2
Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values
Alahakoon, Thilini
;
Pike, Steven
;
Beatson, Amanda
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012649893
Saved in:
3
Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti
;
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
Saved in:
4
Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers
Pike, Steven
;
Kotsi, Filareti
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1160-1174
Persistent link: https://www.econbiz.de/10011942054
Saved in:
5
Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven
;
Gentle, Jane
;
Kelly, Louise
;
Beatson, Amanda
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
Saved in:
6
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
7
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
8
Stopover destination image : using the repertory test to identify salient attributes
Pike, Steven
;
Kotsi, Filareti
- In:
Tourism management perspectives : TMP
18
(
2016
),
pp. 68-73
Persistent link: https://www.econbiz.de/10011487014
Saved in:
9
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza
;
Pike, Steven
;
Lings, Ian
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
Saved in:
10
Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven
;
Page, Stephen J.
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
Saved in:
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