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subject:"Brand"
~person:"Rahman, Zillur"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenidentität"
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Brand image
16
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10
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8
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Rahman, Zillur
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
20
Bang, Nguyen
19
Han, Heesup
19
Usman, Osly
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18
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17
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14
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14
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13
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13
Khan, Imran
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Wiedmann, Klaus-Peter
13
Christodoulides, George
12
Khamitov, Mansur
12
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12
Paul, Justin
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11
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Ko, Eunju
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1
International journal of contemporary hospitality management
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Journal of business research : JBR
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ECONIS (ZBW)
13
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1
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
2
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
3
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
4
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
5
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
8
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
9
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
10
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
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