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subject:"Brand image"
~accessRights:"restricted"
~person:"Amatulli, Cesare"
~person:"Fazili, Asif Iqbal"
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Brand image
Luxury goods
17
Luxusgüter
17
Consumer behaviour
9
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9
Markenimage
4
Nachhaltigkeit
4
Sustainability
4
Digitalisierung
3
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3
Fashion
3
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Product counterfeiting
3
Produktpiraterie
3
Brand
2
Brand management
2
Counterfeit luxury brands
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Counterfeiting
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Emerging economies
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Luxury
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Amatulli, Cesare
Fazili, Asif Iqbal
Phau, Ian
6
Valette-Florence, Pierre
5
Park, Jungkun
4
Aiello, Gaetano
3
Atwal, Glyn
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Cui, Annie Peng
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Hyun, Hyowon
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2
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2
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2
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2
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2
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2
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2
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2
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The journal of product & brand management
2
Global marketing strategies for the promotion of luxury goods
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
2
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
3
Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
Saved in:
4
The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
Saved in:
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