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subject:"Brand image"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand architecture"
~subject:"Corporate branding"
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Brand image
Brand architecture
Corporate branding
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Markenarchitektur
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Firmenimage
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Asia Pacific journal of marketing and logistics
The journal of brand management : an international journal
60
European journal of marketing : EJM
27
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
14
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Marketing intelligence & planning
7
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
Journal of strategic marketing
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Harvard business review : HBR
4
The journal of business & industrial marketing
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Corporate social responsibility and environmental management
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Foundations of corporate heritage
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International journal of contemporary hospitality management
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Journal of general management
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Journal of marketing communications
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Manual of international marketing
3
Qualitative market research : an international journal
3
Reputation Management
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Scandinavian journal of management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The Routledge companion to contemporary brand management
3
The marketing review
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Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Family business review : journal of the Family Firm Institute
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Gabler research
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Health marketing quarterly
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Saved in:
3
Enliven corporate brands in Chinese
Jaw, Yi-long
;
Wang, Ru-yu
;
Hsu, Carol Ying-yu
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 641-666
Persistent link: https://www.econbiz.de/10009408759
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