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subject:"Brand image"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Corporate branding"
~type_genre:"Aufsatz in Zeitschrift"
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Corporate branding
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Asia Pacific journal of marketing and logistics
The journal of brand management : an international journal
16
Corporate communications : an international journal
10
European journal of marketing : EJM
8
Journal of business research : JBR
8
The journal of product & brand management
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Marketing intelligence & planning
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Industrial marketing management : the international journal for industrial and high-tech firms
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of business & industrial marketing
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Tourism management : research, policies, practice
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Agribusiness : an internat. journal
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Amfiteatru economic : an economic and business research periodical
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Asia-Pacific journal of management research and innovation
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business ethics quarterly : the journal of the Society for Business Ethics
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Corporate reputation review : an international journal
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European Sport management quarterly : ESMQ
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European management journal
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International business and economics research journal
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International journal of business and globalisation : IJBG
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International journal of contemporary hospitality management
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International journal of entrepreneurship and small business : IJESB
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International journal of industrial organization
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail and distribution management
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International marketing review
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Journal of Islamic marketing
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Journal of business strategies
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Journal of business strategies : JBS
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
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