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subject:"Brand image"
~isPartOf:"Journal of international trade & commerce"
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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The roles of brand reputation, product information and discount rate in mobile advertisement
Shin, Hyun-Sin
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011795383
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