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subject:"Brand image"
~language:"eng"
~person:"Merrilees, Bill"
~subject:"Werbung"
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Brand image
Werbung
Markenimage
13
Brand management
10
Markenführung
10
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Brand
3
Brand extension
3
Markenartikel
3
Markentransfer
3
Brand engagement
2
Brand equity
2
City marketing
2
Cultural heritage
2
Customer integration
2
Einzelhandel
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2
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2
Retail trade
2
Stadtmarketing
2
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2
Australia
1
Australien
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Authentic core
1
Brand architecture
1
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1
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1
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1
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1
Brand interactivity
1
Brand orientation
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Brand self-congruity
1
Branding
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1
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Merrilees, Bill
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
De Chernatony, Leslie
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Sattler, Henrik
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
Burmann, Christoph
14
Kumar, Vikas
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Shimul, Anwar Sadat
14
Sreejesh, S.
14
Valette-Florence, Pierre
14
Batra, Rajeev
13
Khamitov, Mansur
13
Ko, Eunju
13
Papadopoulos, Nicolas G.
13
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The journal of brand management : an international journal
4
Australasian marketing journal
2
Marketing intelligence & planning
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
The journal of consumer marketing
1
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ECONIS (ZBW)
13
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
3
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
4
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
5
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
6
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
7
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
8
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
9
Multiple stakeholders and multiple city brand meanings
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10009572847
Saved in:
10
Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek
;
Merrilees, Bill
;
Miller, Dale E.
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
Saved in:
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