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subject:"Brand image"
~person:"Cilingir, Zuhal"
~person:"Gould, Stephen J."
~subject:"Rules of origin"
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Brand image
Rules of origin
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Cilingir, Zuhal
Gould, Stephen J.
Groenen, Patrick J. F.
3
Kagie, Martijn
3
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2
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2
Ku, Hsuan-Hsuan
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Journal of international consumer marketing
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Psychology & marketing
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ECONIS (ZBW)
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
2
The impact of consumer ethnocentrism, product involvement, and product knowledge on country of origin effects : an empirical analysis on Turkish consumers' product evaluation
Cilingir, Zuhal
;
Basfirinci, Cigdem
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 284-310
Persistent link: https://www.econbiz.de/10010400571
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