The impact of consumer ethnocentrism, product involvement, and product knowledge on country of origin effects : an empirical analysis on Turkish consumers' product evaluation
Zuhal Cilingir; Cigdem Basfirinci
| Year of publication: |
2014
|
|---|---|
| Authors: | Cilingir, Zuhal ; Basfirinci, Cigdem |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 4, p. 284-310
|
| Subject: | Country of origin | consumer ethnocentrism | product involvement | product knowledge | Turkey | Türkei | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Nationalkultur | National culture | Ursprungsregeln | Rules of origin | Produktinformation | Product information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400571