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subject:"Brand image"
~person:"Ferrand, Alain"
~person:"Heere, Bob"
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Search: subject_exact:"Sportmarketing"
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Brand image
Sportmarketing
21
Sports marketing
21
Brand management
11
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
11
Professional sports
11
Profisport
11
Markenimage
10
Sportorganisation
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Sport organization
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Football
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Fußball
6
Arbeitsgruppe
5
Sport
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Sports
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Team
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Advertising effects
3
Personality psychology
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Persönlichkeitspsychologie
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Sponsoring
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Sponsorship
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Sport event
3
Sportveranstaltung
3
Werbewirkung
3
branding
3
Advertising
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Beziehungsmarketing
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Emotion
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Higher education institution
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Neuseeland
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Relationship marketing
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Sport consumer behavior
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Welt
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brand management
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Ferrand, Alain
Heere, Bob
Ballouli, Khalid
5
Biscaia, Rui
5
Burmann, Christoph
5
Grohs, Reinhard
5
Ko, Yong Jae
5
Kunkel, Thilo
5
Schade, Michael
5
Calabuig Moreno, Ferran
4
Chadwick, Simon
4
Chanavat, Nicolas
4
Shuv-Ami, Avichai
4
Wear, Henry
4
Williams, Antonio S.
4
Ahn, Taesoo
3
Arai, Akiko
3
Baker, Thomas A., III.
3
Breiter Terry, Deborah
3
Byon, Kevin K.
3
Hahm, Jeeyeon
3
Hill, Brad
3
Kaplanidou, Kyriaki
3
Martinent, Guillaume
3
Parganas, Petros
3
Pedersen, Paul M.
3
Reisinger, Heribert
3
Tasci, Asli DA
3
Vrontis, Demetris
3
Yousaf, Anish
3
Alguacil, Mario
2
Amiry, Mojtaba
2
Anagnostopoulos, Christos
2
Asada, Akira
2
Bernthal, Matthew J.
2
Bisen, Ayush
2
Blumrodt, Jens
2
Breuer, Christoph
2
Carlson, Brad D.
2
Cho, Sungho
2
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
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1
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
2
Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Reifurth, Katherine R. N.
;
Wear, Henry T.
;
Heere, Bob
- In:
Sport management review
23
(
2020
)
3
,
pp. 428-442
Persistent link: https://www.econbiz.de/10012295893
Saved in:
3
Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
4
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
5
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
6
Sonic branding in sport : a model for communicating brand identity through musical fit
Ballouli, Khalid
;
Heere, Bob
- In:
Sport management review
18
(
2015
)
3
,
pp. 321-330
Persistent link: https://www.econbiz.de/10011381845
Saved in:
7
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
8
Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
Saved in:
9
A new approach to measure perceived brand personality associations among consumers
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003965843
Saved in:
10
Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
Saved in:
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