//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand image"
~person:"Ferrand, Alain"
~person:"Ko, Yong Jae"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Sportmarketing
26
Sports marketing
26
Consumer behaviour
19
Konsumentenverhalten
19
Professional sports
12
Profisport
12
Sportorganisation
10
Sport organization
9
Brand management
8
Markenführung
8
Markenimage
8
Sport
8
Sports
8
Sponsoring
7
Sponsorship
7
Football
6
Fußball
6
Arbeitsgruppe
5
Social Web
5
Social web
5
Team
5
Beziehungsmarketing
4
Relationship marketing
4
Sport event
4
Sportveranstaltung
4
Viral marketing
4
Virales Marketing
4
word of mouth
4
Athletes
3
Sportler
3
Community
2
Computerspiel
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Experiment
2
Gemeinschaft
2
Higher education institution
2
Hochschule
2
Reputation
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Ferrand, Alain
Ko, Yong Jae
Heere, Bob
7
Ballouli, Khalid
5
Biscaia, Rui
5
Burmann, Christoph
5
Grohs, Reinhard
5
Kunkel, Thilo
5
Schade, Michael
5
Calabuig Moreno, Ferran
4
Chadwick, Simon
4
Chanavat, Nicolas
4
Shuv-Ami, Avichai
4
Wear, Henry
4
Williams, Antonio S.
4
Ahn, Taesoo
3
Arai, Akiko
3
Baker, Thomas A., III.
3
Breiter Terry, Deborah
3
Byon, Kevin K.
3
Hahm, Jeeyeon
3
Hill, Brad
3
Kaplanidou, Kyriaki
3
Martinent, Guillaume
3
Parganas, Petros
3
Pedersen, Paul M.
3
Reisinger, Heribert
3
Tasci, Asli DA
3
Vrontis, Demetris
3
Yousaf, Anish
3
Alguacil, Mario
2
Amiry, Mojtaba
2
Anagnostopoulos, Christos
2
Asada, Akira
2
Bernthal, Matthew J.
2
Bisen, Ayush
2
Blumrodt, Jens
2
Breuer, Christoph
2
Carlson, Brad D.
2
Cho, Sungho
2
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
Journal of business research : JBR
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
4
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
5
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
6
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Saved in:
7
Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
Saved in:
8
Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->