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subject:"Brand image"
~person:"Ferrand, Alain"
~subject:"Europa"
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Brand image
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Ferrand, Alain
Heere, Bob
7
Ballouli, Khalid
5
Biscaia, Rui
5
Burmann, Christoph
5
Grohs, Reinhard
5
Ko, Yong Jae
5
Kunkel, Thilo
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Schade, Michael
5
Budzinski, Oliver
4
Calabuig Moreno, Ferran
4
Chadwick, Simon
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Chanavat, Nicolas
4
Shuv-Ami, Avichai
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Wear, Henry
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Williams, Antonio S.
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Ahn, Taesoo
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Arai, Akiko
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Baker, Thomas A., III.
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Byon, Kevin K.
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Hahm, Jeeyeon
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Hill, Brad
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Kaplanidou, Kyriaki
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Kunz-Kaltenhäuser, Philipp
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Martinent, Guillaume
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Nufer, Gerd
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Parganas, Petros
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Reisinger, Heribert
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Tasci, Asli DA
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Vrontis, Demetris
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Yousaf, Anish
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Alguacil, Mario
2
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European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
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Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
2
Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
Saved in:
3
Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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