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subject:"Brand image"
~person:"Im, Hyunjoo"
~person:"Mishra, Sita"
~subject:"Luxusgüter"
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Brand image
Luxusgüter
Fashion
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Consumer behaviour
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Luxury goods
4
Brand management
3
Markenführung
3
Markenimage
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luxury fashion
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Cluster analysis
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Cognitive dissonance theory
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Conspicuous value
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Consumer attitudes
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Emerging economies
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Fashion apparel
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Fashion film
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Im, Hyunjoo
Mishra, Sita
Ko, Eunju
15
Ozuem, Wilson
9
Choi, Tsan-Ming
8
Jain, Sheetal
6
Ranfagni, Silvia
6
Shen, Bin
6
Henninger, Claudia E.
5
Loureiro, Sandra Maria Correia
5
Moore, Christopher M.
5
Ryding, Daniella
5
Amatulli, Cesare
4
Azemi, Yllka
4
Bai, Huifeng
4
Faraoni, Monica
4
Guercini, Simone
4
Karaosman, Hakan
4
Kim, Sang Jin
4
Lee, Yuri
4
MacGregor Pelikánová, Radka
4
McColl, Julie
4
Moore, Christopher
4
Perry, Patsy
4
Phau, Ian
4
Seo, Yuri
4
Barnes, Liz
3
Blazquez Cano, Marta
3
Cedrola, Elena
3
Cervellon, Marie-Cécile
3
Cho, Eunjoo
3
Das, Manish
3
Jin, Byoungho
3
Jung, Jaesuk
3
Kim, HaeJung
3
Kim, Kyung Hoon
3
Massi, Marta
3
Mrad, Mona
3
Prandelli, Emanuela
3
Rashid, Arooj
3
Song, Sanga
3
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Journal of global fashion marketing : JGfM
3
Journal of business research : JBR
1
South Asian journal of management : SAJM
1
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ECONIS (ZBW)
5
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1
Conspicuous value and luxury purchase intention in sharing economy in emerging markets : the moderating role of past sustainable behavior
Mishra, Sita
;
Jain, Sheetal
;
Pandey, Ritesh
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10013555423
Saved in:
2
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
3
Critical success factors for luxury fashion brands in emerging markets : insights from a qualitative study
Jain, Sheetal
;
Mishra, Sita
;
Mukhopadhyay, Sandip
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012416245
Saved in:
4
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
5
Factors affecting luxury purchase intention : a conceptual framework based on an extension of the theory of planned behavior
Jain, Sheetal
;
Khan, Mohammed Naved
;
Mishra, Sita
- In:
South Asian journal of management : SAJM
22
(
2015
)
4
,
pp. 136-163
Persistent link: https://www.econbiz.de/10011537086
Saved in:
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