Critical success factors for luxury fashion brands in emerging markets : insights from a qualitative study
Sheetal Jain, Sita Mishra and Sandip Mukhopadhyay
| Year of publication: |
2021
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| Authors: | Jain, Sheetal ; Mishra, Sita ; Mukhopadhyay, Sandip |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 1, p. 47-61
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| Subject: | Luxury brand management | critical success factors | India | interview method | luxury fashion | Mode | Fashion | Erfolgsfaktor | Success factor | Luxusgüter | Luxury goods | Markenführung | Brand management | Indien | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2020.1845765 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012416245