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subject:"Brand image"
~person:"Kandapa Thanasuta"
~person:"Keller, Kristopher Oliver"
~subject:"Belgium"
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Brand image
Belgium
Brand management
7
Handelsmarke
7
Markenführung
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Store brand
7
Brand
6
Consumer behaviour
6
Konsumentenverhalten
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Markenimage
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Brand architecture
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Private label
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Thailand
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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branding
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Kandapa Thanasuta
Keller, Kristopher Oliver
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Yagüe Guillén, María Jésus
5
Dekimpe, Marnik G.
4
Sethuraman, Raj
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Bentele, Günter
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Buchele, Mark-Steffen
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Cuneo, Andres
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Deleersnyder, Barbara
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Gendel-Guterman, Hanna
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Hoepfner, Jörg
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Jones, Eugene
3
Lamey, Lien
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Levy, Shalom
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Liebert, Tobias
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Martos-Partal, Mercedes
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Abraham, Eike Jonas
2
Abril Barrie, Carmen
2
Alić, Adi
2
Anselmsson, Johan
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Bamert, Thomas
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Beneke, Justin
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Bodur, H. Onur
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Burmann, Christoph
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Cliquet, Gérard
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Florack, Arnd
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Foscht, Thomas
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Geyskens, Inge
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Glynn, Mark S.
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Günther, Thomas
2
Hahn, David E.
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Hair, Joseph F.
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Herstein, Ram
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Horvat, Sandra
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Asia-Pacific journal of business administration
1
Business horizons
1
Dissertation Series CentER
1
International journal of emerging markets
1
Journal of marketing research
1
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ECONIS (ZBW)
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1
Private labels : the brands of the future
Keller, Kristopher Oliver
-
2017
Persistent link: https://www.econbiz.de/10011654303
Saved in:
2
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
3
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
4
Influencing the willingness to pay for private labels : the role of branding
Kandapa Thanasuta
;
Metharom, Rinrada
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011471598
Saved in:
5
Thai consumers' purchase decisions and private label brands
Kandapa Thanasuta
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 102-121
Persistent link: https://www.econbiz.de/10011348533
Saved in:
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