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subject:"Brand management"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Wahrnehmung"
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Search: subject_exact:"Advertising response"
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Brand management
Wahrnehmung
Advertising effects
270
Werbewirkung
270
Advertising
122
Werbung
122
Consumer behaviour
72
Konsumentenverhalten
72
USA
53
United States
53
Psychology of advertising
29
Werbepsychologie
29
Brand image
27
Markenimage
27
Computerspiel
22
Fernsehwerbung
22
Television advertising
22
Video game
22
Internet marketing
20
Online-Marketing
20
Target group
20
Zielgruppe
20
Experiment
18
Markenführung
17
Green marketing
16
Öko-Marketing
16
Children
15
Kinder
15
Product Placement
15
Product placement
15
Advertising planning
14
Werbeplanung
14
Brand
13
Emotion
13
Markenartikel
13
Perception
13
China
12
Cognition
12
Creativity
12
Environmental consciousness
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English
29
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Taylor, Charles Raymond
2
Ahn, Jungsun
1
Ashley, Christy
1
Bandyopadhyay, Argho
1
Besharat, Ali
1
Chang, En Chi
1
Choi, Beomjoon
1
Choi, Yung Kyun
1
Coleman, Catherine A.
1
Dahlén, Micael
1
Donavan, D. Todd
1
Donthu, Naveen
1
Duff, Brittany R.-L.
1
Eisend, Martin
1
Fazli-Salehi, Reza
1
Franke, George R.
1
Gao, Zhihong
1
Ge, Jiaoju
1
Goldenberg, Jacob
1
Grace, Debra
1
Hanzaei, Kambiz Heidarzadeh
1
Hong, You Jeong
1
Jayawardena, Nirma Sadamali
1
Jiang, Huanshu
1
Jin, Hyun Seung
1
Krishnan, Shanker
1
Kumar, Anand
1
La Ferle, Carrie
1
Lee, Doo-hee
1
Lee, Kyogu
1
Lee, Sung mi
1
Leng, Ho Keat
1
Leonard, Hillary A.
1
Leshner, Glenn
1
Li, Hairong
1
Li, Na
1
Lindsey, Charles
1
Madadi, Rozbeh
1
Mansourian, Yazdan
1
Mazursky, David
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Asia Pacific journal of marketing and logistics
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
54
Journal of marketing communications
50
International journal of advertising : the review of marketing communications
45
International journal of advertising : the quarterly review of marketing communications
36
The journal of product & brand management
32
Journal of promotion management : JPM
29
Psychology & marketing
27
The journal of brand management : an international journal
25
Journal of advertising research
23
Journal of retailing and consumer services
23
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
19
Marketing : ZFP ; journal of research and management
18
SpringerLink / Bücher
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing letters : a journal of research in marketing
13
Journal of marketing research : JMR
12
The journal of consumer marketing
11
Marketing intelligence & planning
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of global marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Springer eBook Collection / Business and Economics
7
Young consumers : insight and ideas for responsible marketers
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
International journal of consumer studies
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
6
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ECONIS (ZBW)
29
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
4
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
5
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
6
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
7
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
9
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
10
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
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