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subject:"Brand management"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Target group"
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Search: subject_exact:"Zielgruppe"
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Brand management
Target group
Zielgruppe
8
Consumer behaviour
4
Financial services
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Finanzdienstleistung
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Chadha, Megha
1
Halstead, Diane
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Lesseig, Vance P.
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Journal of financial services marketing : JFSM
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business research : JBR
17
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
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1
Do customer profiles change over time? : an investigation of the succes of targeting consumers of Australia top 10 banks ; 2009 and 2011
Lees, Garvin
;
Winchester, Maxwell
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10010497790
Saved in:
2
Financial advisor participation rates and low net worth investors
West, Jason
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10009681471
Saved in:
3
Financial services and the elderly poor : development and implementation of sustainable intervention strategies
Oumlil, A. Ben
;
Williams, Alvin J.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
4
,
pp. 274-286
Persistent link: https://www.econbiz.de/10008937033
Saved in:
4
The riches of relevance
Noble, Yolanda
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
4
,
pp. 357-363
Persistent link: https://www.econbiz.de/10003820594
Saved in:
5
Speaking my language?
Wood, Andy
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 92-97
Persistent link: https://www.econbiz.de/10003903433
Saved in:
6
Mobile banking innovators and early adopters : how they differ from other online users?
Laukkanen, Tommi
;
Pasanen, Mika
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 86-94
Persistent link: https://www.econbiz.de/10003802503
Saved in:
7
The customer orientation of financial advisers
Halstead, Diane
;
Jones, Michael A.
;
Lesseig, Vance P.
; …
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 183-192
Persistent link: https://www.econbiz.de/10003802537
Saved in:
8
International marketing strategy in the retail banking industry : the case of ICICI Bank in Canada
Neilson, Leighann C.
;
Chadha, Megha
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 204-220
Persistent link: https://www.econbiz.de/10003802550
Saved in:
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