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subject:"Brand management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Advertising response"
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Brand management
Marketing management
Advertising effects
88
Werbewirkung
88
Consumer behaviour
63
Konsumentenverhalten
63
Advertising
34
Werbung
33
Brand image
24
Markenimage
24
Markenführung
21
Internet marketing
18
Online-Marketing
18
Brand
11
Markenartikel
11
Celebrity endorsement
10
Celebrity-Werbung
10
Cognition
8
Emotion
8
Kognition
8
Target group
8
Zielgruppe
8
Social Web
6
Social web
6
Fernsehwerbung
5
Perception
5
Television advertising
5
USA
5
United States
5
Wahrnehmung
5
Beziehungsmarketing
4
Brand attitude
4
Children
4
Gender
4
Geschlecht
4
Jugendliche
4
Kinder
4
Psychology of advertising
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
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English
24
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Aitken, Robert
1
Aurier, Philippe
1
Bartsch, Silke
1
Baxter, Stacey M.
1
Boeuf, Benjamin
1
Borzekowski, Dina
1
Brennan, Ross
1
Broz-Giroux, Anne
1
Carpenter, Thomas P.
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Choi, Jungsil
1
Cohen, Justin
1
Dens, Nathalie
1
Eshghi, Abdolreza
1
Faulkner, Margaret
1
Guido, Gianluigi
1
Göbel, Fabian
1
Huang, Li-Shia
1
Huang, Wan-Ju
1
Huhman, Bruce A.
1
Ilicic, Jasmina
1
Ji, Yong-yeon
1
Johnen, Marius
1
Kapoor, Vikram
1
Kellaris, James J.
1
Klink, Richard R.
1
Kouril, Michal
1
Kulczynski, Alicia
1
Lambert-Pandraud, Raphaëlle
1
Laurent, Gilles
1
Lee, Kiljae
1
Li, Bin
1
Limbu, Yam B.
1
Lin, Hsiao-Yun
1
Lowe, Ben
1
Lowrey, Tina M.
1
Martin, Brett A. S.
1
Mayer, James Mark
1
Meyer, Anton
1
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Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Journal of business research : JBR
56
Journal of marketing communications
53
International journal of advertising : the review of marketing communications
41
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of advertising research
30
Journal of promotion management : JPM
30
Psychology & marketing
28
SpringerLink / Bücher
25
The journal of brand management : an international journal
25
Journal of promotion management : innovations in planning and applied research
23
International journal of internet marketing and advertising : IJIMA
20
Journal of retailing and consumer services
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing : ZFP ; journal of research and management
16
Journal of advertising : official publication of the American Academy of Advertising
15
European journal of marketing : EJM
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of global marketing
11
Journal of marketing
11
Journal of marketing research : JMR
11
Journal of the Academy of Marketing Science
11
Asia Pacific journal of marketing and logistics
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of consumer marketing
10
International journal of sports marketing & sponsorship
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Springer eBook Collection / Business and Economics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing management : MM
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Faculty & research / Insead : working paper series
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Innovatives Markenmanagement
6
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ECONIS (ZBW)
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
3
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
4
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
5
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
6
Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
Saved in:
7
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
8
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
9
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
10
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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