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subject:"Brand management"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Brand management
Social Web
43
Social web
43
Internet marketing
32
Online-Marketing
32
Consumer behaviour
25
Konsumentenverhalten
25
Beziehungsmarketing
18
Relationship marketing
18
Markenführung
16
Social media
13
Brand image
10
Markenimage
10
Brand
7
Markenartikel
7
Advertising effects
6
Customer integration
6
E-commerce
6
Electronic Commerce
6
Kundenintegration
6
Online retailing
6
Online-Handel
6
Werbewirkung
6
Viral marketing
5
Virales Marketing
5
Facebook
4
Influencer marketing
4
Co-creation
3
Internet
3
Marketing management
3
Marketingmanagement
3
Social media marketing
3
Website
3
Advertising
2
B-to-B-Marketing
2
Beschwerdemanagement
2
Bibliometrics
2
Bibliometrie
2
Brand co-creation
2
Brand meaning
2
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English
16
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Alwi, Sharifah
1
Bartsch, Silke
1
Brito, Eliane Pereira Zamith
1
Casidy, Riza
1
Cawsey, Timothy
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Dimitriadis, Sergios
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Gaur, Sanjaya Singh
1
Grace, Debra
1
Göbel, Fabian
1
Habibi, Fatemeh
1
Irigaray, Hélio Arthur Reis
1
Ismail, Shahril Azwan
1
Jayasimha, K. R.
1
Jin, Seung-A Annie
1
Jones, Richard Gyrd
1
Kumar, Vikas
1
Le Quynh Hoa
1
Lima, Vitor
1
Maplestone, Vanya Louise
1
Merrilees, Bill
1
Meyer, Anton
1
Miller, Dale
1
Moghaddam, Saeed Arablooye
1
Omkar Dastane
1
Phan Tan Luc
1
Ramaseshan, B.
1
Rosenthal, Benjamin
1
Rowley, Jennifer
1
Shao, Wei
1
Tafesse, Wondwesen
1
Thu Hang Hoang
1
Tsimonis, Georgios
1
Valos, Michael John
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
103
The journal of product & brand management
56
The journal of brand management : an international journal
53
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Marketing theory
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
European journal of marketing : EJM
8
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ECONIS (ZBW)
16
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
3
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
4
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
5
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
6
Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.
;
Chaudhary, Harish
;
Chauhan, Anurag
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
Saved in:
7
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
8
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
9
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
10
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
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