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subject:"Brand management"
~isPartOf:"Marketing theory"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Brand management
Social Web
17
Social web
17
Consumer behaviour
11
Konsumentenverhalten
11
Markenführung
9
Customer integration
5
Kundenintegration
5
social media
4
Betriebliche Wertschöpfung
3
Brand
3
Markenartikel
3
Value creation
3
consumption
3
Beziehungsmarketing
2
Big event
2
Großveranstaltung
2
Internet
2
Relationship marketing
2
Social network
2
Social values
2
Soziale Werte
2
Soziales Netzwerk
2
netnography
2
value co-creation
2
Acculturation
1
Aesthetics
1
Affective intensification
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Antibranding
1
Arbeitsbedingungen
1
Arbeitsgruppe
1
Art trade
1
Arts
1
Arts consumption
1
Authenticity
1
Brand community
1
Brand image
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BtoC (business-to-consumers) online brand community
1
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1
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Bradford, Tonya Williams
1
Christodoulides, George
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Cova, Bernard
1
Fisher, Dan
1
Gambetti, Rossella C.
1
Graffigna, Guendalina
1
Hakala, Henri
1
Kartaş, Mustafa
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Kohtamäli, Marko
1
Kucuk, S. Umit
1
Niemi, Laura
1
Pace, Stefano
1
Pongsakornrungsilp, Siwarit
1
Sandıkçı, Özlem
1
Schroeder, Jonathan E.
1
Sherry, John F.
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Skålén, Per
1
Smith, Scott
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Marketing theory
Journal of business research : JBR
103
The journal of product & brand management
56
The journal of brand management : an international journal
53
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
European journal of marketing : EJM
8
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ECONIS (ZBW)
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1
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
2
Online brand community practices and the construction of brand legitimacy
Hakala, Henri
;
Niemi, Laura
;
Kohtamäli, Marko
- In:
Marketing theory
17
(
2017
)
4
,
pp. 537-558
Persistent link: https://www.econbiz.de/10011825052
Saved in:
3
Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.
;
Graffigna, Guendalina
- In:
Marketing theory
15
(
2015
)
2
,
pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
Saved in:
4
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
5
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
6
Religious communities and the marketplace : learning and performing consumption in an Islamic network
Kartaş, Mustafa
;
Sandıkçı, Özlem
- In:
Marketing theory
13
(
2013
)
4
,
pp. 465-484
Persistent link: https://www.econbiz.de/10010233268
Saved in:
7
Cocreation is chaotic : what it means for marketing when no one has control
Fisher, Dan
;
Smith, Scott
- In:
Marketing theory
11
(
2011
)
3
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009355164
Saved in:
8
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
Saved in:
9
Branding in the post-internet era
Christodoulides, George
- In:
Marketing theory
9
(
2009
)
1
,
pp. 141-144
Persistent link: https://www.econbiz.de/10003826415
Saved in:
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