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subject:"Brand management"
~isPartOf:"Nonprofit and voluntary sector quarterly"
~isPartOf:"Psychology & marketing"
~subject:"Relationship marketing"
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Brand management
Relationship marketing
Nonprofit marketing
13
Nonprofit-Marketing
13
Nonprofit organization
11
Nonprofit-Organisation
11
Fundraising
6
Beziehungsmarketing
5
Markenführung
5
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4
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4
Brand image
3
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charitable giving
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fundraising
3
Advertising effects
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Cause-Related Marketing
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Cause-related marketing
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2
Consumer behaviour
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cause-related marketing
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nonprofit marketing
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Boenigk, Silke
1
Bourne, Humphrey
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Cauberghe, Veroline
1
Curran, Ross
1
Ford, John B.
1
Hudders, Liselot
1
Johnson, Jennifer Wiggins
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Lee, Zoe
1
MacIntosh, Robert
1
Merchant, Altaf
1
O'Gorman, Kevin
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Panic, Katarina
1
Peck, Joann
1
Schuchardt, Viktoria
1
Schweidel, David A.
1
Silard, Anthony
1
Teheri, Babak
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Nonprofit and voluntary sector quarterly
Psychology & marketing
Journal of marketing for higher education
14
Journal of nonprofit & public sector marketing
9
International review on public and non-profit marketing
6
International journal of nonprofit & voluntary sector marketing
4
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
International journal of nonprofit and voluntary sector marketing
3
Nonprofit management & leadership
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of philanthropy and marketing
2
Journal of strategic marketing
2
Routledge studies in marketing
2
AFP/Wiley fund development series
1
Alumni-Schriftenreihe
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Australasian marketing journal
1
Beiträge zum Produkt-Marketing
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Contemporary research in e-branding
1
Cowles Foundation discussion paper
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Europäische Hochschulschriften / 5
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Fundraising-Studien : zu Kunst und Kultur der Gabe
1
Funktionen und Leistungen von Nonprofit-Organisationen : 6. Internationales Colloquium der NPO-Forscher, Technische Universität München 25. und 26. März 2004
1
FÖV discussion papers
1
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Hamburger Schriften zur Marketingforschung
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Health care management review : HCM review
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ECONIS (ZBW)
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1
Emotions for a cause : how the emotion expression of nonprofit leaders produces follower engagement and loyalty
Silard, Anthony
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
2
,
pp. 304-324
Persistent link: https://www.econbiz.de/10011857624
Saved in:
2
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
3
Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 984-1006
Persistent link: https://www.econbiz.de/10011926000
Saved in:
4
Managing dual identities in nonprofit rebranding : an exploratory study
Lee, Zoe
;
Bourne, Humphrey
- In:
Nonprofit and voluntary sector quarterly
46
(
2017
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10011738156
Saved in:
5
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
6
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
Saved in:
7
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
Saved in:
8
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
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