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subject:"Brand management"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Marketing management"
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Search: subject_exact:"Advertising response"
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Brand management
Brand image
Marketing management
Advertising effects
122
Werbewirkung
122
Consumer behaviour
59
Konsumentenverhalten
59
Advertising
40
Werbung
40
Psychology of advertising
24
Werbepsychologie
24
Markenführung
23
Markenimage
21
Celebrity endorsement
17
Celebrity-Werbung
17
Internet marketing
17
Online-Marketing
17
USA
15
United States
15
Brand
12
Markenartikel
12
Emotion
10
advertising
10
Social Web
8
Social web
8
Sponsoring
6
Sponsorship
6
Cognition
5
Kognition
5
Marketingmanagement
5
Perception
5
Target group
5
Wahrnehmung
5
Zielgruppe
5
Advertising music
4
Beziehungsmarketing
4
Computerspiel
4
Experiment
4
Gender
4
Geschlecht
4
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5
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Article
34
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Article in journal
34
Aufsatz in Zeitschrift
34
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English
34
Author
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Bauer, Brittney C.
2
Fleck, Nathalie
2
Aguirre-Rodriguez, Alexandra
1
Arli, Denni
1
Arnold, Mark J.
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Berger, Sebastian
1
Boeuf, Benjamin
1
Borel, Laurence
1
Braig, Bridgette M.
1
Chen, Wei-Fen
1
Cheng, Li-Keng
1
Christodoulides, George
1
Cornwell, T. Bettina
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Deitz, George D.
1
DelVecchio, Devon
1
Deska, Jason C.
1
Dimofte, Claudiu V.
1
Dimoka, Angelika
1
Dwivedi, Yogesh Kumar
1
Ekinci, Yuksel
1
Ford, John B.
1
Ghosh, Tathagata
1
Gould, Stephen J.
1
Griffin, W. Glenn
1
Hamilton Rice, Dan
1
Hende, Ellis van den
1
Hingston, Sean T.
1
Hugenberg, Kurt
1
Hutchins, Jennifer
1
Ingendahl, Moritz
1
Isabella, Giuliana
1
Jiang, Yuwei
1
Jin, Seung-A. Annie
1
Johnson, Clark D.
1
Kim, Dong Hoo
1
Kocher, Bruno
1
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Published in...
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Psychology & marketing
Journal of marketing communications
65
Journal of business research : JBR
62
International journal of advertising : the review of marketing communications
48
International journal of advertising : the quarterly review of marketing communications
46
Journal of advertising research
39
The journal of product & brand management
35
Journal of promotion management : JPM
34
Journal of advertising : official publication of the American Academy of Advertising
30
SpringerLink / Bücher
27
Journal of promotion management : innovations in planning and applied research
26
The journal of brand management : an international journal
25
International journal of internet marketing and advertising : IJIMA
22
Journal of retailing and consumer services
22
European journal of marketing : EJM
18
Marketing : ZFP ; journal of research and management
18
Marketing letters : a journal of research in marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of global marketing
13
Asia Pacific journal of marketing and logistics
12
International journal of sports marketing & sponsorship
12
Journal of marketing
12
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Marketing intelligence & planning
11
The journal of consumer marketing
11
International journal of hospitality management
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of marketing management : MM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Springer eBook Collection / Business and Economics
9
Journal of current issues and research in advertising : JCIRA
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of international consumer marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
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ECONIS (ZBW)
34
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1
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
6
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
7
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
8
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
9
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
10
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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