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subject:"Brand management"
~person:"Atristain Suarez, Connie"
~person:"Horst, Peter"
~person:"Piehler, Rico"
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Brand management
Markenführung
5
Target group
5
Zielgruppe
5
Data Mining
2
Data mining
2
Markenimage
2
Sonderangebot
2
Special offers
2
Basketball
1
Befragung
1
Brand image
1
Bundesliga
1
Business start-up
1
Deutschland
1
Dienstleistungsmarketing
1
Event marketing
1
Event-Marketing
1
Familienunternehmen
1
Family business
1
Germany
1
Interview
1
Junge Erwachsene
1
Management
1
Markenpolitik
1
Marketing
1
Professional sports
1
Profisport
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1
Sport organization
1
Sportorganisation
1
Sportverein
1
Strategic management
1
Strategic management control
1
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Strategisches Management
1
Unternehmensgründung
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Young adults
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Atristain Suarez, Connie
Horst, Peter
Piehler, Rico
Bagozzi, Richard P.
3
Bergami, Massimo
2
Brudler, Benjamin
2
Buijzen, Moniek
2
Burmann, Christoph
2
Cauberghe, Verolien
2
Chikweche, Tendai
2
Duboff, Robert
2
Giersch, Judith
2
Grether, Mark
2
Görg, Ulrich
2
Hamilton, Kathy
2
Henkel, Sven
2
Hewer, Paul
2
Hudders, Liselot
2
Jenewein, Wolfgang
2
Lowrey, Tina M.
2
Markarian, Rosa
2
Meyer, Anton
2
Morandin, Gabriele
2
Nam, Myungwoo
2
Tomczak, Torsten
2
Unger, Sina
2
Wildner, Raimund
2
Aguirre-Rodriguez, Alexandra
1
Ali, Mazhar
1
Allman, Helena F.
1
Amato, Christie H.
1
Anjum, Munazzah Mehak
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Ascheberg, Carsten
1
Auty, Susan
1
Aytimur, Hilal
1
Barrutia, José M.
1
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Handbook of research on the strategic management of family businesses
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Markenmanagement
1
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ECONIS (ZBW)
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Family business firms' branding : managing strategic attributes that influence millennial consumer behavior
Atristain Suarez, Connie
- In:
Handbook of research on the strategic management of …
,
(pp. 322-343)
.
2020
Persistent link: https://www.econbiz.de/10012239787
Saved in:
2
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
Saved in:
3
Identität und Marke im Entrepreneurial Marketing
Burmann, Christoph
;
Piehler, Rico
;
Schade, Michael
; …
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 473-499)
.
2015
Persistent link: https://www.econbiz.de/10010531041
Saved in:
4
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
5
Identitätsbasiertes Markenmanagement in der 1. Basketball-Bundesliga : dargestellt am Beispiel der Eisbären Bremerhaven
Burmann, Christoph
;
Piehler, Rico
-
2007
Persistent link: https://www.econbiz.de/10003578847
Saved in:
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