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subject:"Brand management"
~person:"Bellman, Steven"
~subject:"Fernsehwerbung"
~subject:"Markenführung"
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Search: subject_exact:"Advertising response"
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Brand management
Fernsehwerbung
Markenführung
Advertising effects
19
Werbewirkung
19
Television advertising
12
Advertising
9
Consumer behaviour
9
Internet marketing
9
Konsumentenverhalten
9
Online-Marketing
9
Werbung
8
Experiment
3
Perception
3
Wahrnehmung
3
Biometrics
2
Biometrie
2
Brand image
2
Eye-tracking
2
Fernsehen
2
Interactive media
2
Interaktive Medien
2
Markenimage
2
Media usage
2
Mediennutzung
2
Television
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USA
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United States
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Video advertising
2
Advertising appeals
1
Advertising avoidance
1
Attention
1
Brand
1
Brand extension
1
Brand familiarity
1
Cause-related advertising
1
Computerspiel
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Construal level theory
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Digitale Dienste
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Dynamic human-centric communication systems theory
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Bellman, Steven
Pelsmacker, Patrick de
21
Dens, Nathalie
16
Wilbur, Kenneth C.
14
Esch, Franz-Rudolf
10
Romaniuk, Jenni
10
Varan, Duane
10
Bauer, Hans H.
9
Gierl, Heribert
8
Verhellen, Yann
8
Cauberghe, Verolien
7
Huber, Frank
7
Reijmersdal, Eva A. van
7
Septianto, Felix
7
Bakir, Aysen
6
Cantoni, Davide
6
Chesnes, Matthew
6
Erfgen, Carsten
6
Hudders, Liselot
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Kennedy, Rachel
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Beal, Virginia
5
Brunner, Christian Boris
5
Bursztyn, Leonardo
5
Cohen, Justin
5
Grossman, Michael
5
Guitart, Ivan A.
5
Hayes, Jameson L.
5
Ilicic, Jasmina
5
Joo, Mingyu
5
Kent, Robert J.
5
Klapper, Daniel
5
Ko, Eunju
5
Matthes, Jörg
5
Neijens, Peter C.
5
Schweidel, David A.
5
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Journal of marketing communications
4
Journal of advertising research
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
15
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
6
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
7
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
8
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
9
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
10
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
1
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