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subject:"Brand management"
~person:"Hudders, Liselot"
~person:"Srivastava, R. K."
~subject:"Celebrity endorsement"
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Search: subject_exact:"Advertising response"
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Brand management
Celebrity endorsement
Advertising effects
23
Werbewirkung
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Advertising
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Consumer behaviour
13
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13
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brand recall
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purchase intentions
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Hudders, Liselot
Srivastava, R. K.
Roy, Subhadip
15
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
8
Gierl, Heribert
7
Romaniuk, Jenni
7
Erfgen, Carsten
6
Ilicic, Jasmina
6
Matthes, Jörg
6
Septianto, Felix
6
Sreejesh, S.
6
Vashisht, Devika
6
Arora, Nilesh
5
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Jain, Varsha
5
Ko, Eunju
5
Meyer, Frederik
5
Muehling, Darrel D.
5
Pradhan, Debasis
5
Verhellen, Yann
5
Bauer, Brittney C.
4
Baxter, Stacey M.
4
Bellman, Steven
4
Buijzen, Moniek
4
Burmann, Christoph
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Carlson, Brad D.
4
Chan, Kara
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
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Johnson, Lester W.
4
Knoll, Johannes
4
Kulczynski, Alicia
4
Langner, Tobias
4
Rempel, Jan Eric
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Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of comparative management
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Nonprofit and voluntary sector quarterly
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1
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
2
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
3
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
4
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
5
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
6
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
7
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
8
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
9
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
10
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
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