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subject:"Brand management"
~subject:"scent"
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Brand management
scent
Flavour
83
Aromastoff
81
Consumer behaviour
45
Konsumentenverhalten
45
Perception
20
Wahrnehmung
20
Ladengestaltung
16
Store design
16
Marketing
13
Markenführung
12
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Werbewirkung
11
Einzelhandel
10
Duftmarketing
9
Brand image
7
Duftstoff
7
Markenimage
7
Retail trade
7
Psychology of advertising
6
Theorie
6
Theory
6
Werbepsychologie
6
Deutschland
5
Event marketing
5
Event-Marketing
5
Germany
5
Product design
5
Produktgestaltung
5
Advertising music
4
Emotion
4
Ladengeschäft
4
Retail outlet
4
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4
United States
4
Werbemusik
4
Advertising
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German
9
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7
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Rempel, Jan Eric
4
Hehn, Patrick
3
Adler, Susanne
1
Berčík, Jakub
1
Block, Lauren G.
1
Carnevale, Marina
1
Esch, Franz-Rudolf
1
Ferreira, Carlos
1
Guéguen, Nicolas
1
Gvili, Yaniv
1
Gálová, Jana
1
Hadi, Rhonda
1
Jacob, Céline
1
Levy, Shalom
1
Lichters, Marcel
1
Luna, David
1
Madzharov, Adriana V.
1
Moraes, Caroline
1
Morrin, Maureen
1
Müller-Grünow, Robert
1
Paluchová, Johana
1
Pogacar, Ruth
1
Rimkute, Justina
1
Sarstedt, Marko
1
Silberer, Günter
1
Stefan, Jordy
1
Stöhr, Anja
1
Vietoris, Vladimír
1
Zwilling, Moty
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Marketing : ZFP ; journal of research and management
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Beiträge zur Sensorik im Marketing
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Impulse für die Markenforschung und Markenführung
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of international food & agribusiness marketing
1
Journal of marketing
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing-Wissen
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
16
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1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
Saved in:
3
Warm ambient scents nudge consumers to favour premium brands and right-wing parties
Lichters, Marcel
;
Adler, Susanne
;
Sarstedt, Marko
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
4
,
pp. 22-34
Persistent link: https://www.econbiz.de/10012487267
Saved in:
4
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
5
The effects of scent on consumer behaviour
Rimkute, Justina
;
Moraes, Caroline
;
Ferreira, Carlos
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011537836
Saved in:
6
The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.
;
Block, Lauren G.
;
Morrin, Maureen
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
Saved in:
7
Ambient scent and consumer behavior : a field study in a florist's retail shop
Jacob, Céline
;
Stefan, Jordy
;
Guéguen, Nicolas
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 116-120
Persistent link: https://www.econbiz.de/10010247438
Saved in:
8
Differenzierung über die Sinne : Duftbranding in der modernen Markenkommunikation
Müller-Grünow, Robert
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 250-274)
.
2010
Persistent link: https://www.econbiz.de/10003925020
Saved in:
9
Wirkung von Duft in der Markenführung
Hehn, Patrick
;
Silberer, Günter
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 41-63)
.
2008
Persistent link: https://www.econbiz.de/10003785068
Saved in:
10
Emotionale Markenführung mit Duft : Duftwirkungen auf die Wahrnehmung und Beurteilung von Marken
Hehn, Patrick
-
2007
Persistent link: https://www.econbiz.de/10003367718
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