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subject:"Bundling strategy"
~isPartOf:"Harvard business review : HBR"
~subject:"Market segmentation"
~subject:"Salespeople"
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Bundling strategy
Market segmentation
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15
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5
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5
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4
Verkauf
4
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3
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Adamson, Brent
2
Dixon, Matthew
2
Toman, Nicholas
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Ahearne, Michael
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Avery, Jill
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Bertini, Marco
1
Goyal, Manish
1
Hancock, Maryanne Q.
1
Hatami, Homayoun
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Martin, Roger L.
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Steenburgh, Thomas
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Steenburgh, Thomas J.
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Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
75
The journal of business & industrial marketing
31
Journal of business-to-business marketing
21
Journal of business research : JBR
19
Journal of marketing
17
The journal of personal selling & sales management : JPSSM
11
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
8
Handbook of business-to-business marketing
7
Journal of personal selling & sales management
7
Harvard-Business-Manager : das Wissen der Besten
6
Marketing von Solutions : innovative Ansätze und Best Practices
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
European journal of marketing
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Innovation in pricing : contemporary theories and best practices
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services and operations management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research
3
Journal of strategic marketing
3
Research
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Brand the Future : systematische Markenentwicklung im B2B
2
Business Guides on the Go
2
Business horizons
2
European business review
2
European research on management and business economics
2
Europäische Hochschulschriften / 5
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Gabler Research
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Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of logistics : research and applications
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing and consumer services
2
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ECONIS (ZBW)
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1
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
2
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
3
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
4
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
5
Motivating salespeople : what really works
Steenburgh, Thomas
;
Ahearne, Michael
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009568163
Saved in:
6
The end of solution sales
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 61-68
Persistent link: https://www.econbiz.de/10009568164
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