The end of solution sales
Year of publication: |
2012
|
---|---|
Authors: | Adamson, Brent ; Dixon, Matthew ; Toman, Nicholas |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 90.2012, 7/8, p. 61-68
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Verkaufspersonal | Salespeople |
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