Lösungen verkaufen war gestern
Year of publication: |
2012
|
---|---|
Authors: | Adamson, Brent ; Dixon, Matthew ; Toman, Nicholas |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 34.2012, 9, p. 22-33
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Verkaufspersonal | Salespeople |
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