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subject:"Bundling strategy"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Salespeople"
~subject:"Selling"
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Bundling strategy
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17
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Lieferantenmanagement
6
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Beziehungsmarketing
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Brüggemann, Felix
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Jaworski, Bernard J.
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Malek, Stacey L.
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Nezami, Mehdi
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
92
The journal of business & industrial marketing
33
Journal of business research : JBR
21
Journal of business-to-business marketing
21
The journal of personal selling & sales management : JPSSM
13
Journal of marketing
12
Journal of personal selling & sales management
10
SpringerLink / Bücher
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Journal of the Academy of Marketing Science
9
Harvard business review : HBR
7
Handbook of business-to-business marketing
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Harvard-Business-Manager : das Wissen der Besten
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Marketing von Solutions : innovative Ansätze und Best Practices
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Research
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Business horizons
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European journal of marketing
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European research on management and business economics
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Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service research
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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essentials
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Advances in business strategy and competitive advantage (ABSCA) book series
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Applied Marketing Science / Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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Brand the Future : systematische Markenentwicklung im B2B
2
Business Guides on the Go
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European business review
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Europäische Hochschulschriften / 5
2
Gabler Research
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Innovatives Industriegütermarketing
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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International business review : the official journal of the European International Business Academy
2
International journal of business environment : IJBE
2
International journal of logistics : research and applications
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International journal of services and operations management
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Italian journal of marketing : ITJM
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How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
2
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
3
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
4
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
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