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subject:"Bundling strategy"
~person:"Bongers, Franziska M."
~subject:"Electronic Commerce"
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Bundling strategy
Electronic Commerce
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Digitalisierung
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Bongers, Franziska M.
Ulaga, Wolfgang
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Kowalkowski, Christian
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Journal of personal selling & sales management
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ECONIS (ZBW)
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Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
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2
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
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