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subject:"Business economics"
~subject:"Betriebswirtschaftslehre"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingtheorie"
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Business economics
Betriebswirtschaftslehre
Marketing theory
1,218
Marketingtheorie
1,218
Marketing
247
Service-Dominant Logic
192
Service-dominant logic
192
Consumer behaviour
179
Konsumentenverhalten
179
Relationship marketing
176
Beziehungsmarketing
175
Marketing management
169
Marketingmanagement
169
Theory
152
USA
148
United States
148
Theorie
147
Betriebliche Wertschöpfung
132
Bibliometrics
132
Bibliometrie
132
Value creation
132
Customer integration
96
Kundenintegration
96
History of economic thought
93
Ökonomische Ideengeschichte
93
Market research
75
Marktforschung
75
B-to-B-Marketing
64
Business-to-business marketing
64
Brand management
59
Customer value
59
Kundenwert
59
Markenführung
59
Dienstleistungsmarketing
57
Services marketing
57
Lieferantenmanagement
52
Supplier relationship management
52
service-dominant logic
52
macromarketing
38
Dienstleistung
34
Services
34
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33
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Albach, Horst
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Bence, David
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Chandy, P. R.
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Clark, Terry D.
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Di Benedetto, C. Anthony
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Ganesh, Gopala K.
1
Geersbro, Jens
1
Grewal, Rajdeep
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Grisoni, Louise
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Gázquez-Abad, Juan C.
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Key, Thomas Martin
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Rajaratnam, Daniel
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Sabel, Hermann
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Sousa, Carlos M. P.
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Tamilia, Robert D.
1
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European journal of marketing : EJM
2
Journal of business economics : JBE
2
Akron business and economic review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research
1
Journal of service management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
10
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep
;
Gupta, Sachin
;
Hamilton, Rebecca W.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
Saved in:
3
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
4
Structural equation modelling in marketing and business research : critical issues and practical recommentations
Martínez-López, Francisco J.
;
Gázquez-Abad, Juan C.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 115-152
Persistent link: https://www.econbiz.de/10009718549
Saved in:
5
The emergence of the new service marketing : Nordic School perspectives
Gummesson, Evert
;
Grönroos, Evert
- In:
Journal of service management
23
(
2012
)
4
,
pp. 479-497
Persistent link: https://www.econbiz.de/10009619539
Saved in:
6
Marketing as an applied science : lessons from other business disciplines
Hughes, Tim
;
Bence, David
;
Grisoni, Louise
;
O'Regan, …
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10009514319
Saved in:
7
Reflections on the history of marketing thought and theory development
Tamilia, Robert D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 507-512
Persistent link: https://www.econbiz.de/10009419168
Saved in:
8
Betriebswirtschaftliche Langzeitforschung
Albach, Horst
- In:
Journal of business economics : JBE
76
(
2006
)
7/8
,
pp. 701-734
Persistent link: https://www.econbiz.de/10003349767
Saved in:
9
Neuere Entwicklungen im Marketing
Sabel, Hermann
- In:
Journal of business economics : JBE
71
(
2001
)
6
,
pp. 611-642
Persistent link: https://www.econbiz.de/10001582830
Saved in:
10
Awareness and evaluation of selected marketing journals inside and outside the discipline : an empirical study
Ganesh, Gopala K.
- In:
Akron business and economic review
21
(
1990
)
4
,
pp. 93-106
Persistent link: https://www.econbiz.de/10001100535
Saved in:
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