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subject:"Causality analysis"
~person:"Butaney, Gul T."
~subject:"Kundenzufriedenheit"
~subject:"Performance measurement"
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Causality analysis
Kundenzufriedenheit
Performance measurement
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Butaney, Gul T.
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European journal of marketing : EJM
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
2
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar
;
Butaney, Gul T.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
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