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subject:"Cause marketing"
~person:"Samu, Sridhar"
~person:"Sargeant, Adrian"
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Samu, Sridhar
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European journal of marketing : EJM
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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
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Insights from a review of the literature on cause marketing
Wymer, Walter
;
Sargeant, Adrian
- In:
International Review on Public and Nonprofit Marketing
3
(
2006
)
1
,
pp. 9-15
Persistent link: https://www.econbiz.de/10008552347
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