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subject:"China"
~accessRights:"restricted"
~subject:"Bestimmungslandprinzip"
~subject:"Internationales Marketing"
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China
Bestimmungslandprinzip
Internationales Marketing
Rules of origin
163
Ursprungsregeln
163
Designation of origin
128
Herkunftsbezeichnung
128
Consumer behaviour
104
Konsumentenverhalten
104
Brand image
82
Markenimage
82
Brand management
33
Country of origin
33
Markenführung
33
Brand
28
Markenartikel
27
country of origin
24
Handelspräferenzen
22
Trade preferences
22
International marketing
18
Theorie
14
Theory
14
Multinationales Unternehmen
13
National culture
13
Nationalkultur
13
Welt
13
World
13
Country-of-origin
12
Transnational corporation
12
EU countries
11
EU-Staaten
11
Handelsabkommen
11
Trade agreement
11
USA
11
United States
10
Developing countries
8
Entwicklungsländer
8
Brand origin
7
Consumer ethnocentrism
7
Country image
7
Excise tax
7
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Online availability
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Undetermined
Free
30
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Article
27
Book / Working Paper
5
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Article in journal
27
Aufsatz in Zeitschrift
27
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Collection of articles of several authors
1
Sammelwerk
1
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English
32
Author
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Carneiro, Jorge Manoel Teixeira
2
Fujiwara, Kenji
2
Atwal, Glyn
1
Balabanis, George
1
Bartram, Timothy
1
Behrens, Kristian
1
Bertoli, Giuseppe
1
Bhat, Vasanthakumar N.
1
Bond, Stephen
1
Bonias, Dimitra
1
Cavanagh, Jillian
1
Chae, Myung-Su
1
Checchinato, Francesca
1
Chen, Nan
1
Clancy, Richard
1
Comello, Maria Leonora Nori G.
1
Costa, Camila
1
Curran, Louise
1
Devereux, Michael P.
1
Dhamayantie, Endang
1
Diamantopoulos, Adamantios
1
Disegna, Marta
1
Dowling, Peter J.
1
Dreifalt, Nathalie
1
Drennan, Todd
1
Eng, Teck Yong
1
Faria, Flávio Silva
1
Giraldi, Janaina de Moura Engracia
1
Goldszmidt, Rafael
1
Grudecka, Anna
1
Guina, Fernanda de Tavares Canto
1
Halteh, Pashaar
1
Hamilton, Jonathan H.
1
He, Jiaxun
1
Heine, Klaus
1
Herz, Marc
1
Hornikx, Jos
1
Hussain, Mawra
1
Islam, Talat
1
Koschate-Fischer, Nicole
1
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Published in...
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International marketing review
4
Discussion paper / Centre for Economic Policy Research
3
Journal of business research : JBR
2
Journal of international consumer marketing
2
Asia Pacific business review
1
Australasian marketing journal
1
Business history
1
Edward Elgar E-Book Archive
1
FinanzArchiv : public finance analysis
1
Frontiers of business research in China : selected publications from Chinese universities
1
International business review : the official journal of the European International Business Academy
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of emerging markets
1
Journal for global business advancement : JGBA
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of public economic theory
1
Managing global transitions : international research journal
1
Marketing science
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
Routledge studies in marketing
1
The international journal of human resource management
1
Thunderbird international business review
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ECONIS (ZBW)
32
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1
Country of origin effect in international business : strategic and consumer perspectives
Witek-Hajduk, Marzanna Katarzyna
(
ed.
);
Grudecka, Anna
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493564
Saved in:
2
History and country-of-origin effects
Chen, Nan
;
Zhong, Zemin
- In:
Marketing science
43
(
2024
)
1
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014470136
Saved in:
3
How consumer uncertainty intervene country of origin image and consumer purchase intention? : the moderating role of brand image
Islam, Talat
;
Hussain, Mawra
- In:
International journal of emerging markets
18
(
2023
)
11
,
pp. 5049-5067
Persistent link: https://www.econbiz.de/10014458466
Saved in:
4
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
5
A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour
Drennan, Todd
;
Lindh, Cecilia Thilenius
;
Dreifalt, Nathalie
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 275-299
Persistent link: https://www.econbiz.de/10014424100
Saved in:
6
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
7
The country-of-origin effect and the international expansion of Spanish fashion companies : 1975-2015
Miranda Encarnación, José Antonio
- In:
Business history
62
(
2020
)
3
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012181815
Saved in:
8
The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri
;
Chae, Myung-Su
;
Lew, Yong Kyu
- In:
Asia Pacific business review
26
(
2020
)
3
,
pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
Saved in:
9
Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xu, Xiaohan
;
Comello, Maria Leonora Nori G.
;
Lee, Suman
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
2
,
pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
Saved in:
10
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
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