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subject:"China"
~isPartOf:"Journal of global marketing"
~subject:"Comparison"
~subject:"Globalisierung"
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Search: subject_exact:"National culture"
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China
Comparison
Globalisierung
National culture
25
Nationalkultur
25
Consumer behaviour
22
Konsumentenverhalten
22
Cultural identity
9
International marketing
9
Internationales Marketing
9
Kulturelle Identität
9
Designation of origin
8
Herkunftsbezeichnung
8
Consumer ethnocentrism
6
India
4
Indien
4
Rules of origin
4
Ursprungsregeln
4
Advertising
3
Brand image
3
Markenimage
3
Migranten
3
Migrants
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Social integration
3
Social values
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Soziale Integration
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Soziale Werte
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Vergleich
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Werbung
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animosity
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cross-cultural marketing
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ethnocentrism
3
willingness to buy
3
Advertising effects
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Arab-Americans
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Brand
2
Brand management
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CETSCALE
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Cross-cultural management
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Culture
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Aashish, Kumar
2
Parker, R. Stephen
2
Raman, Prashant
2
Bae, Young Han
1
Guo, Chen
1
Han, C. M.
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hough, Michelle
1
Javalgi, Rajshekhar (Raj) G.
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Lee, Oscar
1
Lee, Wei-Na
1
Manrai, Ajay K.
1
Park, Jieun
1
Prasad, V. K.
1
Schaefer, Allen D.
1
Simmers, Christina S.
1
Tsai, Wanhsiu Sunny
1
Vernon, Ivan R.
1
Willis, Mike
1
Yoo, Jinnie Jinyoung
1
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Journal of global marketing
Cross cultural management : an international journal
17
Journal of business research : JBR
17
Journal of international consumer marketing
14
Asia Pacific journal of marketing and logistics
10
Journal of business ethics : JOBE
10
International journal of Chinese culture and management : IJCCM
9
Handbook of Chinese organizational behavior : integrating theory, research and practice
8
Chinese management studies : CMS
7
International journal of cross cultural management : CCM
7
Journal of world business : JWB
7
SpringerLink / Bücher
7
International marketing review
6
The journal of consumer marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of hospitality management
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Management international review : mir ; journal of international business
5
Employee relations
4
Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
4
International business review : the official journal of the European International Business Academy
4
International journal of business and globalisation : IJBG
4
International studies of management and organization
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of retailing and consumer services
4
Management and organization review : MOR ; the journal of the International Association for Chinese Management Research
4
Technological forecasting & social change : an international journal
4
The international journal of human resource management
4
Asia Pacific business review
3
Australasian marketing journal
3
Central European business review : CEBR
3
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
3
Journal of Asia Pacific business
3
Journal of Chinese human resource management : JCHRM
3
Journal of East-West business
3
Journal of consumer behaviour : an international research review
3
Journal of international accounting research
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Managing across diverse cultures in East Asia : issues and challenges in a changing globalized world
3
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ECONIS (ZBW)
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1
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
3
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
4
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
5
How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China
Han, C. M.
;
Guo, Chen
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 324-338
Persistent link: https://www.econbiz.de/10011963155
Saved in:
6
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
7
Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.
;
Park, Jieun
;
Lee, Oscar
; …
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
Saved in:
8
For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny
;
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
Saved in:
9
Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Parker, R. Stephen
;
Haytko, Diana L.
;
Hermans, Charles M.
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10008987054
Saved in:
10
Tradition versus change : evaluating the currency of some traditional Chinese values in today's business environment
Willis, Mike
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003857671
Saved in:
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