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subject:"Cognition"
~isPartOf:"Innovative perspectives on corporate communication in the global world"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Schriftenreihe interkulturelle Wirtschaftskommunikation"
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Innovative perspectives on corporate communication in the global world
Marketing letters : a journal of research in marketing
Schriftenreihe interkulturelle Wirtschaftskommunikation
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Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
2
Seeking spaces of convergence : cognitive web accessibility and easy-to-read tools as a new market niche in Spain
Ponce-Márquez, Nuria
- In:
Innovative perspectives on corporate communication in …
,
(pp. 195-214)
.
2021
Persistent link: https://www.econbiz.de/10012543124
Saved in:
3
Kognitive Modelle in der Wirtschaftskommunikation : eine kognitionslinguistische Fundierung kulturbedingter Konzeptualisierung
Schmidt, Christopher M.
-
2010
Persistent link: https://www.econbiz.de/10012877841
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