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subject:"Communication"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Firmenimage"
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Communication
Firmenimage
Public relations
33
Öffentlichkeitsarbeit
33
Social Web
7
Social web
7
Advertising
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Kommunikation
6
Werbung
6
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5
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public relations
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Brand image
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Basso, Joseph
1
Becker, Kip
1
Bortree, Denise Sevick
1
Courtright, Jeffrey L.
1
Go, Eun
1
Hines, Randy
1
Komodromos, Marcos
1
Li, You
1
Melanthiou, Yioula
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Nobre, Helena
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Pomirleanu, Nadia
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Smudde, Peter M.
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Venger, Olesya
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Journal of promotion management : JPM
Corporate communications : an international journal
88
Journal of communication management : an international journal
58
Journal of business research : JBR
34
Corporate reputation review : an international journal
33
Journal of business ethics : JOBE
28
SpringerLink / Bücher
27
International journal of business communication : IJBC ; a publication of the Association of Business Communication
26
Journal of communication management
20
Journal of marketing communications
17
International journal of business communication : IJBC : a publication of the Association for Business Communication
13
European journal of marketing : EJM
11
Games and economic behavior
10
Springer eBook Collection
10
The Routledge handbook of strategic communication
10
Springer Reference Wirtschaft
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
Corporate reputation review
8
Journal of business strategy
8
Research
8
The journal of brand management : an international journal
8
Business & society
7
Business horizons
7
Europäische Kulturen in der Wirtschaftskommunikation
7
Management communication quarterly : an international journal
7
Organisationskommunikation
7
Public Relations : ein Handbuch
7
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Corporate social responsibility and environmental management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of business communication : JBC
6
Marketing intelligence & planning
6
The handbook of communication and corporate social responsibility
6
Academy of Management journal : AMJ
5
Accounting, auditing & accountability journal
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Economics letters
5
Handbook of corporate communication and public relations : pure and applied
5
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ECONIS (ZBW)
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1
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
2
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
3
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
4
Corporate communication or McCommunication? : considering a McDonaldization of corporate communication hypothesis
Verhoeven, Piet
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 267-277
Persistent link: https://www.econbiz.de/10011305243
Saved in:
5
Corporate reputation through strategic corporate social responsibility : insights from service industry companies
Komodromos, Marcos
;
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 470-480
Persistent link: https://www.econbiz.de/10010489056
Saved in:
6
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
7
Genre and postemergency contexts : the nexus of strategic communications
Smudde, Peter M.
;
Courtright, Jeffrey L.
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 114-137
Persistent link: https://www.econbiz.de/10009738237
Saved in:
8
Do communication students have the "write stuff"? : practitioners evaluate writing skills of entry-level workers
Hines, Randy
;
Basso, Joseph
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 293-307
Persistent link: https://www.econbiz.de/10003825717
Saved in:
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