//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Communication media"
~isPartOf:"Electronic word of mouth as a promotional technique : new insights from social media"
~isPartOf:"Strategic corporate communication in the digital age"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Digitale Medien"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Communication media
Consumer behaviour
Digital media
11
Digitale Medien
11
Viral marketing
5
Virales Marketing
5
digital media
5
Brand
4
Internet marketing
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Public relations
4
Social Web
4
Social web
4
Öffentlichkeitsarbeit
4
Communication
3
Kommunikation
3
Konsumentenverhalten
3
social media
3
Beziehungsmarketing
2
Einzelhandel
2
In-store Communications
2
Information technology
2
Informationstechnik
2
Ladengestaltung
2
Relationship marketing
2
Retail trade
2
Sales promotion
2
Store design
2
Verkaufsförderung
2
customer experience
2
in-store technologies
2
information and communication technologies
2
retailers
2
Advertising
1
Brand image
1
COVID-19
1
Coronavirus
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Language
All
English
4
Author
All
Capriello, Antonella
2
Riboldazzi, Sabina
2
Camilleri, Mark Anthony
1
Kim, Yaeri
1
Lee, Youseok
1
Park, Kiwan
1
Park, Yookyung
1
more ...
less ...
Published in...
All
Electronic word of mouth as a promotional technique : new insights from social media
Strategic corporate communication in the digital age
SpringerLink / Bücher
4
Digital peripheries : the online circulation of audiovisual content from the small market perspective
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Research
3
Springer eBook Collection
3
Digital marketing strategies and models for competitive business
2
Elgar research agendas
2
Essentials
2
JMM : the international journal on media management
2
Journal of marketing research
2
Journal of media business studies
2
Organization : the interdisciplinary journal of organization, theory and society
2
Springer series in media industries
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
Advances in business and management forecasting
1
Advances in human and social aspects of technology (AHSAT) book series
1
Applications
1
Arbeitspapiere des Hans-Bredow-Instituts : Projektergebnisse
1
Beiträge der AG Internationale Medien und Politische Kommunikation
1
Central European business review : CEBR
1
Collection "Entreprendre"
1
Conference proceedings trends in business communication 2016
1
Digital advertising : theory and research
1
Digital formations
1
Digital revolution: : challenges for contract law in practice
1
Edward Elgar E-Book Archive
1
Electronic commerce research and applications
1
European Communication Council Report
1
European journal of marketing
1
Gabler Research
1
Göttinger Beiträge zur Handels- und Distributionswissenschaft : Arbeitspapier Nr. ...
1
Handbook of media economics ; Volume 1A
1
Handel und Internationales Marketing Retailing and International Marketing
1
Handel und internationales Marketing$eRetailing and international marketing
1
How to succeed in the digital age : strategies from 17 top managers
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
3
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
4
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 86-104)
.
2020
Persistent link: https://www.econbiz.de/10012263251
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->