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subject:"Competitive strategy"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Germany"
~subject:"Konsumentenverhalten"
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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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