When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Wee Kheng Tan
| Year of publication: |
2023
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|---|---|
| Authors: | Tan, Wee Kheng |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 6, p. 1404-1424
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| Subject: | Affective-cognitive word-of-mouth | Experience-search goods | Gambled price discount | Regular price discount | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy | Diskontierung | Discounting | Verkaufsförderung | Sales promotion | Virales Marketing | Viral marketing | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2021-0456 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014286056