Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Jeffrey R. Carlson, Monika Kukar-Kinney
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Carlson, Jeffrey R. ; Kukar-Kinney, Monika |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 153-160
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| Subject: | Discounting of discounts | Price promotions | Daily deals | Discount credibility | Diskontierung | Discounting | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Glaubwürdigkeit | Credibility | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Soziale Diskontrate | Social discount rate | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Zeitkonsistenz | Time consistency | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.12.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808572