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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
406
Brand management
197
Markenführung
197
Brand image
154
Markenimage
154
Brand
118
Markenartikel
116
Beziehungsmarketing
79
Relationship marketing
79
Internet marketing
77
Online-Marketing
77
Social Web
75
Social web
75
Online retailing
69
Online-Handel
69
E-commerce
43
Electronic Commerce
43
Advertising effects
40
Werbewirkung
40
Viral marketing
36
Virales Marketing
36
Customer satisfaction
34
Kundenzufriedenheit
34
Luxury goods
32
Luxusgüter
32
Emotion
28
Advertising
24
Confidence
24
Einzelhandel
24
Innovation adoption
24
Innovationsakzeptanz
24
Retail trade
24
Vertrauen
24
Werbung
24
Personality psychology
23
Persönlichkeitspsychologie
23
Dienstleistungsqualität
22
Service quality
22
Brand loyalty
20
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11
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Article
404
Book / Working Paper
2
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Article in journal
406
Aufsatz in Zeitschrift
406
Conference paper
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Language
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English
406
Author
All
Kulczynski, Alicia
4
Abratt, Russell
3
Baxter, Stacey M.
3
Gil Saura, Irene
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Krishna, Aradhna
3
Kumar, V.
3
McFerran, Brent
3
Sashittal, Hemant Chaitanya
3
Šerić, Maja
3
Anubha
2
Aslam, Wajeeha
2
Berenguer Contrí, Gloria
2
Bijmolt, Tammo H. A.
2
Changchit, Chuleeporn
2
Chawla, Deepak
2
Confente, Ilenia
2
Cutshall, Robert
2
Dens, Nathalie
2
Donthu, Naveen
2
Etkin, Jordan
2
Farhat, Kashif
2
Fazli-Salehi, Reza
2
Ghose, Sanjoy
2
Gunasti, Kunter
2
Hamilton, Rebecca W.
2
Haverila, Kai
2
Haverila, Matti
2
Haws, Kelly L.
2
Heine, Klaus
2
Hur, Songyee
2
Ilicic, Jasmina
2
Inegbedion, Henry Egbezien
2
Islam, Jamid Ul
2
Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Kahn, Barbara E.
2
Kesharwani, Ankit
2
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Published in...
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Journal of internet commerce
Journal of marketing research : JMR
The journal of brand management : an international journal
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,403
International journal of hospitality management
518
International journal of consumer studies
315
Asia Pacific journal of marketing and logistics
280
SpringerLink / Bücher
280
Psychology & marketing
243
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Journal of marketing communications
215
Management science : journal of the Institute for Operations Research and the Management Sciences
214
Journal of travel and tourism marketing
212
Journal of Islamic marketing
193
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of international consumer marketing
187
Journal of retailing
180
International journal of advertising : the review of marketing communications
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
164
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
152
Journal of the Academy of Marketing Science
151
Marketing intelligence & planning
148
The international review of retail, distribution and consumer research
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Discussion papers / CEPR
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
132
Journal of marketing
131
Journal of strategic marketing
131
Journal of fashion marketing and management
127
Journal of economic behavior & organization : JEBO
123
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ECONIS (ZBW)
406
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406
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
5
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
6
Examining the determinants of mobile banking app continuance intention in India : an extension of the is success model
Saibaba, S.
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 50-89
Persistent link: https://www.econbiz.de/10014447659
Saved in:
7
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
8
Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Alnawas, Ibrahim
;
Ghantous, Nabil
;
Hemsley-Brown, Jane
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 190-206
Persistent link: https://www.econbiz.de/10014326906
Saved in:
9
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
10
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
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