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subject:"Consumer behaviour"
~accessRights:"restricted"
~person:"Rock, Bram de"
~person:"Septianto, Felix"
~person:"Sheth, Jagdish N."
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
69
Emotion
25
Advertising
18
Advertising effects
17
Werbewirkung
17
Werbung
15
Brand management
11
Markenführung
11
Luxury goods
9
Luxusgüter
9
Beziehungsmarketing
6
Brand image
6
Construal level
6
Ethics
6
Ethik
6
Experiment
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Offenbarte Präferenzen
5
Personality psychology
5
Persönlichkeitspsychologie
5
Revealed preferences
5
Satisfaction
5
Zufriedenheit
5
Art infusion
4
Brand
4
Business ethics
4
Cognition
4
Internet marketing
4
Kognition
4
Luxury
4
Markenartikel
4
Mixed emotions
4
Online-Marketing
4
Psychology of advertising
4
Unternehmensethik
4
Werbepsychologie
4
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Online availability
All
Undetermined
Free
28
Type of publication
All
Article
64
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatzsammlung
1
Festschrift
1
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Language
All
English
69
Author
All
Rock, Bram de
Septianto, Felix
Sheth, Jagdish N.
Han, Heesup
83
Mattila, Anna S.
63
Paul, Justin
50
Dwivedi, Yogesh Kumar
49
Loureiro, Sandra Maria Correia
45
Thaichon, Park
39
Hollebeek, Linda D.
38
Kim, Jungkeun
37
Phau, Ian
36
Belk, Russell W.
34
Ko, Eunju
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
30
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
28
Balaji, M. S.
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Rahman, Zillur
26
Ahn, Jiseon
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Martínez-López, Francisco J.
25
Vrontis, Demetris
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
24
Kumar, V.
24
So, Kevin Kam Fung
24
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Published in...
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Journal of retailing and consumer services
17
Journal of business research : JBR
11
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing
3
IFS working paper
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Discussion paper / Centre for Economic Policy Research
1
European economic review : EER
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing theory
1
Psychology & marketing
1
Quantitative economics : QE ; journal of the Econometric Society
1
The American economic review
1
The economic journal : the journal of the Royal Economic Society
1
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ECONIS (ZBW)
69
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69
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1
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
3
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
4
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
5
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
6
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
7
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
8
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
9
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
10
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
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