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subject:"Consumer behaviour"
~accessRights:"restricted"
~subject:"Deutschland"
~subject:"Markenführung"
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Consumer behaviour
Deutschland
Markenführung
Brand architecture
175
Markenarchitektur
175
Brand management
153
Corporate reputation
82
Firmenimage
82
Brand
44
Corporate culture
44
Unternehmenskultur
44
Markenartikel
43
Brand image
42
Markenimage
42
Konsumentenverhalten
38
Corporate Social Responsibility
34
Corporate social responsibility
33
Corporate branding
32
Marketing management
28
Marketingmanagement
28
Markenpolitik
19
Corporate brand
18
Öffentlichkeitsarbeit
18
Public relations
17
Stakeholder
16
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
13
Business ethics
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Relationship marketing
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Unternehmensethik
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12
Corporate identity
11
Cultural heritage
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Strategisches Management
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10
corporate brand
9
corporate branding
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142
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Balmer, John M. T.
10
Melewar, T. C.
7
Kernstock, Joachim
6
Abratt, Russell
5
Balmer, John M.T.
5
Bang, Nguyen
5
Foroudi, Pantea
5
Iglesias, Oriol
5
Ind, Nicholas
5
Mingione, Michela
5
Chen, Weifeng
4
Barnier, Virginie de
3
Brexendorf, Tim Oliver
3
Esch, Franz-Rudolf
3
Gupta, Suraksha
3
Kleyn, Nicola
3
Langner, Tobias
3
Powell, Shaun M.
3
Redler, Jörn
3
Sarkar, Soumya
3
Schultz, Majken
3
Sharifah Faridah Syed Alwi
3
Singh, Jaywant
3
Tomczak, Torsten
3
Baumgarth, Carsten
2
Brunner, Christian Boris
2
Burghausen, Mario
2
Crisafulli, Benedetta
2
Foroudi, Mohammad Mahdi
2
Gambetti, Rossella C.
2
Glanfield, Keith
2
Gyrd-Jones, Richard I.
2
Hesse, Gero
2
Kohtes, Robert
2
Koporcic, Nikolina
2
Leijerholt, Ulrika
2
Markovic, Stefan
2
Mattmüller, Roland
2
Merrilees, Bill
2
Navare, Jyoti
2
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Springer Fachmedien Wiesbaden
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Springer Gabler <Firma>
1
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The journal of brand management : an international journal
24
Journal of business research : JBR
18
SpringerLink / Bücher
14
Industrial marketing management : the international journal for industrial and high-tech firms
7
International studies of management and organization
7
European journal of marketing : EJM
6
The journal of product & brand management
6
Innovatives Markenmanagement
4
Journal of strategic marketing
4
Business ethics quarterly : the journal of the Society for Business Ethics
2
Corporate reputation review : an international journal
2
Corporate social responsibility and environmental management
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing intelligence & planning
2
Springer eBooks / Business and Economics
2
The journal of business & industrial marketing
2
The marketing review
2
African journal of business and economic research : AJBER
1
Agribusiness : an internat. journal
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Business research quarterly : BRQ
1
Corporate reputation review
1
Decision
1
European journal of marketing
1
Family business review : journal of the Family Firm Institute
1
Fashion branding and communication : core strategies of European luxury brands
1
Health marketing quarterly
1
Humanomics
1
International journal of business
1
International journal of business and emerging markets : IJBEM
1
International journal of entrepreneurship and small business : IJESB
1
International journal of human resource management
1
International marketing review
1
Inventi impact: retailing & consumer services
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ECONIS (ZBW)
158
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1
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
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2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
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4
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
5
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
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6
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
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7
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
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8
Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Cuomo, Maria Teresa
(
contributor
); …
-
2023
-
1.
Persistent link: https://www.econbiz.de/10014493420
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9
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
10
Does the impact of corporate brand name changes differ between online and offline channels? : the case of McDonald's China
Tan, Xiongkai
;
Zhang, Sha
;
Hong, Zhao
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 479-489
Persistent link: https://www.econbiz.de/10014447371
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