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subject:"Consumer behaviour"
~isPartOf:"Bridging the gap between advertising academia and practice"
~subject:"Human-machine system"
~subject:"Internet marketing"
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Bridging the gap between advertising academia and practice
Management information systems : mis quarterly
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i-com : journal of interactive media
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Maschinen, die unsere Brüder werden : Mensch-Maschine-Interaktion in hybriden Systemen
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Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
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E-business and telecommunications : 4th international conference ; revised selected papers
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E-business applications for product development and competitive growth : emerging technologies
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E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
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Ethical issues in e-business : models and frameworks
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Handbook of research on e-transformation and human resources management technologies : organizational outcomes and challenges
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International journal of innovation and learning : IJIL
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Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
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