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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Führungsstil"
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Search: subject_exact:"Emotionalität"
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Consumer behaviour
Beziehungsmarketing
Führungsstil
Emotion
27
Konsumentenverhalten
23
Brand management
5
Markenführung
5
Advertising effects
4
Customer satisfaction
4
Kundenzufriedenheit
4
Relationship marketing
4
Werbewirkung
4
Brand
3
Brand image
3
Cognition
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Confidence
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Emotions
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Gratitude
3
Kognition
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Markenartikel
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Markenimage
3
Pride
3
Vertrauen
3
Advertising
2
Brand love
2
Consumer behavior
2
Eating habit
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Emotional labor
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Ernährungsverhalten
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Experiment
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Fashion
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Internet marketing
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Netnography
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Online-Marketing
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Positive emotions
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Satisfaction
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Social web
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Kwon, Junbum
2
Septianto, Felix
2
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1
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1
Akhavannasab, Sanam
1
Aro, Kaisa
1
Borges, Adilson
1
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1
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1
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1
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1
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1
Ghosh, Aruni
1
Giraldi, Janaina de Moura Engracia
1
Grohmann, Bianca
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Groth, Markus
1
Hassan, Louise
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1
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1
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European journal of marketing
Journal of business research : JBR
163
Journal of retailing and consumer services
133
International journal of hospitality management
96
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
72
Psychology & marketing
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Tourism management : research, policies, practice
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
The journal of services marketing
38
Journal of business ethics : JOBE
37
Journal of hospitality marketing & management
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
The journal of brand management : an international journal
36
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
International journal of contemporary hospitality management
33
The journal of product & brand management
33
Leadership & organization development journal
31
International journal of consumer studies
30
Journal of marketing research : JMR
27
The service industries journal
27
Marketing letters : a journal of research in marketing
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing communications
23
Journal of marketing management : MM
23
Journal of consumer behaviour : an international research review
20
Tourism management perspectives : TMP
20
Asia Pacific journal of marketing and logistics
19
Journal of service research : JSR
19
SpringerLink / Bücher
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
International journal of advertising : the review of marketing communications
17
Journal of promotion management : innovations in planning and applied research
17
Cogent business & management
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of behavioral decision making
16
Journal of business and psychology
16
Journal of economic psychology : research in economic psychology and behavioral economics
16
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ECONIS (ZBW)
23
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Cao, Dongmei
;
Meadows, Maureen
;
Ma, Xiao
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 342-368
Persistent link: https://www.econbiz.de/10014466313
Saved in:
3
Agency appraisal of emotions and brand trust
Sung, Billy
;
La Macchia, Stephen
;
Stankovic, Michelle
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2486-2512
Persistent link: https://www.econbiz.de/10014448557
Saved in:
4
The impact of emotional labor strategy order effects on customer satisfaction within service episodes
Groth, Markus
;
Esmaeilikia, Mahsa
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3041-3071
Persistent link: https://www.econbiz.de/10014448606
Saved in:
5
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
6
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
7
Mind the game you set for better website patronage
Krishna, Kriti
;
Sivakumaran, Bharadhwaj
;
Maheswarappa, …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1560-1590
Persistent link: https://www.econbiz.de/10014252314
Saved in:
8
The influence of consumer religiosity on responses to rational and emotional ad appeals
Cabano, Frank Gregory
;
Minton, Elizabeth A.
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 185-201
Persistent link: https://www.econbiz.de/10013502471
Saved in:
9
Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
Saved in:
10
Understanding how satisfactory service relationships can be mutually beneficial in the higher education context
Malhotra, Neeru
;
Frech, Bernadette
;
Leeflang, Peter
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 562-598
Persistent link: https://www.econbiz.de/10013502596
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